Journal

• CollaborationsLord Forgive Me: A Painting, Made WearableThe Lord Forgive Me Pendant is a collaboration between Haloe Blü and the artist Dimithry Victor, translating his painting of the same nam...
• 2026Founder Note: Where Fifty Karats Is Going in 2026Quick note from Udo on what's coming in 2026: jacket color drops, eyewear restock, a shift toward capsule releases, and the start of the ...
• ConductorConductor Sunglasses: What We Mean by Premium AcetateThe Conductor is the silhouette that anchors Fifty Karats eyewear. Currently sold out across all three colorways. Here's what they're act...
• ArchiveThe Make Money Not Friends Jacket: A Decade in BlackTen years after the first nylon bomber dropped, the Make Money Not Friends Jacket is still the piece that defines Fifty Karats. The story...
• 2025Loe Shimmy: Not AlrightLoe Shimmy wears Fifty Karats glasses all the way through the video for “Not Alright”, directed by CamVideos.
• 2024CommercialsFifty Karats on film: the 2024 commercials, Loe Shimmy and Chow Lee, and the Commercial Break series from 2018.
• 2024Eyewear, Drop 1How the first Fifty Karats eyewear went from an underwater teaser in September 2024 to almost sold out in December.
• 2024Shades On, World OffLate August 2024: a white wall, hard sun and black wraparound shades.
• 2024StargazerThe Stargazer sunglasses, shot by the Fifty Karats team in August 2024.
• 20244batz, Summer ’244batz on stage and backstage in Fifty Karats, July 2024.
• 2024The Quest BagA messenger bag for everyday travel. Teased in May 2024, released in June.
• 2024Pre-Summer ’24Spring 2024: the Make Money Not Friends hoodie and tee came back, with a pop-up at Kanopy in Miami and a new website.