Quick note from me on what we are working toward this year.
What 2025 looked like
The Make Money Not Friends Jacket is still the engine of the brand. The original from 2015 and the Jacket II are still our two best sellers, ten years later. The Conductor sunglasses, the hoodies, the t-shirts, the boxers, the socks all sit around them.
I don't take it for granted that a jacket I made in 2015 still moves like this. It does because of the people who wear it. So thank you.
What 2026 looks like
Color drops on the jackets. The Make Money Not Friends Jacket has been black for a decade. We have a queue of color variants. The plan is to release them as small capsules, not all at once. Black/Red, Black/Yellow, Black/Neon, and a Navy Blue version are first up.
Eyewear restock. The Conductor and Blackjack lines are sold out across colorways. Restock is in motion. The next run will be smaller and more controlled.
Drops, not always-on. Going forward, more of what we make will release as capsules with limited windows. When something is gone, it is gone, until we choose to bring it back. Past archive pieces will sometimes return.
The Journal. You are reading the start of it. We will publish stories from the archive, design notes, and occasional founder updates. Less often than a typical blog. Only when there is something worth saying.
How to be early
The list gets first access to drops before they go public. Sign up at the bottom of the site. SMS sign-up is coming.
Thanks for being here.
Udo
Founder, Fifty Karats
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