2025 · Artists · Loe Shimmy
Loe Shimmy: Not Alright
Loe Shimmy wears Fifty Karats glasses all the way through the video for “Not Alright”, directed by CamVideos.
Loe Shimmy wears Fifty Karats glasses all the way through the video for “Not Alright”. The pair is the Conductor in Sapphire.
The video was directed by CamVideos. These stills went up on 14 September 2025: night, an old car, a knitted balaclava, a lot of jewelry and the same pair of frames in every shot.
Half of it is shot in green, like night vision. The glasses still read.
Before the video
Loe Shimmy has been wearing Fifty Karats since 2024, on stage and on film. In April 2025 the brand posted a live performance from Broward County with Rob49. In 2025 the restocked frames were announced with Loe Shimmy wearing them.
Loe Shimmy, “Not Alright”
Directed by CamVideos (@cam_videos)
Glasses: Fifty Karats Conductor, Sapphire
In this story
