2021 · Collections · Films
Winners
SS21 Capsule 1: tees, sweatpants and hoodies in four colors taken from a 1995 Ferrari F355 Spider.
Fifty Karats SS21 Capsule 1 came out in July 2021 under one word: Winners.
The signature pieces, t-shirts, sweatpants and hooded sweatshirts, came in four bold colors taken from the 1995 Ferrari F355 Spider. The capsule was about global success, representation and getting past whatever is in the way.
Winners.
Perth
To show how the gear lives in a real community, Fifty Karats worked with the Australian photographer Mario Veloso, who shot the capsule in Perth.
The campaign
The film
The capsule went on sale with a Miami pop-up on 22 and 23 July, and a New York pop-up in Manhattan at the end of the month.
Perth photos: Mario Veloso
Film and campaign: Fifty Karats
In this story
