Twelve’len

Twelve’len and Fifty Karats go back. In January 2018 the brand called it: this is going to be a big year for Twelve’len. The visual for “Free the 4” came out that month, and by June Twelve’len was in the SS18 Play to Win campaign.

In November came this shoot. A studio wall, a ladder, the Miami tee in green and the Play to Win XXL tee.

Life is short. Play to win.

After

Twelve’len played a Red Bull Music night with Fifty Karats in August 2018, threw The Homies Only parties with the brand through 2019, and premiered the “Loyal” video at a screening hosted by Fifty Karats that December.

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Twelve’len (@twelvelen)