2025 · Artists · Loe Shimmy

Loe Shimmy: Lifestyle

Before the video there was the lifestyle: Loe Shimmy in Fifty Karats from February to June 2025.

Loe Shimmy in Fifty Karats on a stage lit purple

Months before “Not Alright”, Fifty Karats posted Loe Shimmy under one word: lifestyle.

The first set went up on 5 February 2025. A stage lit purple and green, a chain, and then black and white, with a pair of Fifty Karats frames.

Loe Shimmy in Fifty KaratsLoe Shimmy in Fifty Karats
February 2025

Broward County

In April the brand posted Loe Shimmy performing live in Broward County with Rob49.

June

On 3 June the lifestyle set picked up again: the back seat of a car, a club in blue light, the same chain.

Loe Shimmy in Fifty KaratsLoe Shimmy in Fifty Karats
June 2025

The frames

The yellow frames from the February post, shot on white.

Fifty Karats sunglassesFifty Karats sunglasses

Loe Shimmy (@loeshimmy)

Photos: @fiftykarats on Instagram, 2025

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